Our material strategy is driven by purpose, performance, and longevity. Every fibre is selected for its origin, quality, and functionality, ensuring each garment meets the highest standard of craftsmanship and durability. From natural to regenerated fibres, our collection reflects a commitment to responsible sourcing, refined texture, and timeless design. Each fabric is chosen not only for how it looks and feels, but for how it performs and endures.

PLANT-BASED FIBRES

Cotton is a natural fibre appreciated for its softness, versatility, and breathability. It remains one of the most widely used materials in clothing due to its comfort and durability. However, conventional cotton cultivation often requires large amounts of water and chemical inputs, which can affect both the environment and local communities. Responsible sourcing and mindful production are essential to reducing this impact.

Organic cotton is grown without synthetic fertilisers or pesticides and is free from genetically modified organisms (GMOs). The farming process focuses on soil health, biodiversity, and reduced environmental footprint. The organic cotton we aim to use in the future will be fully traceable, and production will be monitored by accredited third party organisations to ensure authenticity and sustainability.

Global demand for organic cotton continues to rise, yet supply remains limited. Converting farmland to organic production takes time, resources, and training to ensure long term soil regeneration. Scaling this responsibly helps maintain fibre quality and fair conditions for farmers, which is why not all cotton can be organic yet.

Better Cotton is produced under the Better Cotton Initiative (BCI™), a global program that supports more sustainable cotton farming practices. It focuses on efficient water use, reduced chemical inputs, improved soil health, and fair working conditions. By sourcing Better Cotton, we help promote responsible growth at scale while supporting farmers transitioning to more sustainable methods.

Recycled cotton is created from pre consumer textile waste such as cutting scraps, or from post consumer garments that have been collected and mechanically processed into new fibres. Using recycled cotton reduces textile waste, water usage, and the need for virgin fibre. Each piece retains cotton’s softness while supporting circular design principles.

Regenerative Organic Certified (ROC™) cotton goes beyond organic practices such as organic composting, intercropping and low tillage. It is grown using farming methods that rebuild soil health, increase biodiversity, and improve water retention while prioritising fair treatment of farmers. ROC practices aim not just to sustain the environment but to actively restore it.

Pima cotton is an extra long staple variety known for its exceptional softness, strength, and smooth texture. Its longer fibres create a naturally silky fabric that resists pilling and maintains colour over time. Pima cotton is often hand picked, preserving the fibre’s integrity and resulting in garments that feel refined and last beautifully.

Linen is a natural fibre derived from the flax plant, valued for its breathability, strength, and crisp texture. It is naturally biodegradable and becomes softer with every wear. Flax requires minimal water and pesticides compared to cotton, making linen one of the most environmentally responsible fibres.

Recycled linen is produced by reprocessing pre or post consumer linen textiles into new fibres. This process conserves water, reduces waste, and lowers the environmental impact of cultivation. The result is a material that retains linen’s natural elegance while contributing to a more circular production system.

PROTEIN-BASED FIBRES

Wool is a natural protein fibre obtained from the fleece of sheep. After shearing, the wool is cleaned, combed, and spun into yarn. The fibre’s structure allows it to trap air, making it naturally insulating and breathable. Wool is valued for its warmth, resilience, and ability to regulate temperature, keeping the wearer comfortable in both cold and warm condition

Cashmere is derived from the fine undercoat of cashmere goats, typically raised in high-altitude regions such as Mongolia, China, and Nepal. The fibres are collected by combing the goats during their natural moulting season. Once separated and cleaned, the cashmere is spun into yarns known for their exceptional softness, warmth, and lightness. Each fibre is finer than human hair, giving cashmere its distinctive smooth and opulent feel.

RWS Wool comes from farms certified under the Responsible Wool Standard (RWS™). It is obtained from sheep raised under strict animal welfare guidelines, with an emphasis on ethical treatment and land preservation. After shearing, the wool undergoes minimal processing to maintain its natural quality. Certification ensures complete traceability through every stage of production, from farm to final garment.

Mohair is produced from the long, silky fleece of the Angora goat, primarily raised in South Africa and Turkey. The fibre is shorn twice a year, then washed, carded, and spun into fine, lustrous yarn. Mohair’s smooth surface reflects light beautifully, giving it a natural sheen. It is strong, elastic, and highly durable, making it ideal for structured and refined fabrics.

Alpaca fibre is obtained from the fleece of the alpaca, a domesticated animal native to the Andes Mountains of Peru and Bolivia. The fleece is sheared once a year, then sorted by hand according to fineness and colour. Alpaca fibres are hollow, which makes them lightweight yet exceptionally warm. Naturally hypoallergenic and free from lanolin, alpaca is gentle on the skin and known for its silky texture and elegant drape.

Recycled wool is made by collecting and reprocessing existing wool garments or textile waste. The materials are sorted by colour, shredded into fibres, and respun into new yarns. This process eliminates the need for dyeing and reduces water, energy, and resource consumption. The result is a durable fibre that retains wool’s natural warmth and softness while significantly reducing environmental impact.

Recycled cashmere is obtained from post-consumer garments or pre-consumer production scraps. The fibres are sorted, cleaned, and carefully respun into new yarns, preserving the fine texture of original cashmere. This closed-loop process reduces waste and extends the life cycle of existing materials, offering the same softness with a lower environmental footprint.

Leather is made from the hides of animals, most commonly cattle. The hides are preserved through tanning, a process that strengthens the material and prevents decay. Vegetable tanning uses plant-based tannins to create a rich, natural finish, while chrome tanning produces softer, more flexible leathers. Each hide has a unique grain pattern, and over time, leather develops a patina that reflects its use and care.

Suede is crafted from the underside of animal hides, often from lamb, goat, or calf. After the hide is split, the inner layer is sanded to create a soft, velvety surface. This process gives suede its signature matte finish and supple hand feel. Because it is made from the inner layer, suede is more delicate than full-grain leather and must be handled with care to preserve its texture and depth of colour.

REGENERATED FIBRES

Cupro is a regenerated cellulose fibre made from cotton linter, the fine silky fibres that surround cotton seeds. These fibres are purified, dissolved, and spun into a soft, breathable filament. The result is a fabric that feels like silk but behaves like cotton — lightweight, smooth, and naturally antistatic. Cupro is fully biodegradable and often produced in closed-loop systems that recycle water and chemicals for lower environmental impact.

Viscose is derived from wood pulp, often sourced from certified sustainable forests. The cellulose is transformed into a soft, silk-like fibre through a chemical process, then spun into yarn. It is breathable, drapey, and comfortable to wear against the skin. Modern viscose production increasingly uses closed-loop technologies to reduce water and chemical waste, making it a more responsible regenerated fibre.

Livaeco™ and Lenzing Ecovero™ are next-generation viscose fibres made from sustainably managed wood sources. They are produced using eco-responsible technologies that reduce water and carbon emissions compared to conventional viscose. Both fibres are traceable through the supply chain, ensuring transparency from forest to fabric. They offer the same smooth touch and elegant drape as traditional viscose but with improved environmental performance.

Naia™ is a sustainable cellulosic fibre developed by Eastman. It is made from wood pulp sourced from responsibly managed pine and eucalyptus forests. The fibre is produced in a closed-loop system that recycles solvents and water, creating a silky, breathable fabric with a gentle sheen. Naia™ blends beautifully with other natural fibres and is fully biodegradable, offering a modern balance of luxury and responsibility.

Circulose® is an innovative regenerated fibre made from discarded cotton textiles and production waste. The recovered cotton is broken down into cellulose, which is then turned into a new high-quality fibre. This process reduces the need for virgin cotton and helps close the loop in textile production. Fabrics made with Circulose® have a soft, smooth hand feel while contributing to a more circular and low-impact fashion system.

Lyocell is a regenerated cellulose fibre made from wood pulp, most commonly sourced from sustainably managed eucalyptus or beech forests. The pulp is dissolved and spun into smooth continuous fibres using a closed-loop process that recycles water and solvents with minimal waste. The result is a fabric that is soft, breathable, and naturally moisture-wicking, with a smooth drape and subtle sheen. Lyocell is fully biodegradable and valued for its combination of technical performance and refined comfort.

BLENDING OF FIBRES

Choosing the right combination of fibres is a key part of our design process. Each fabric is selected with intention — some pieces are crafted from a single fibre for purity and authenticity, while others combine materials to achieve the ideal balance between softness, structure, and longevity.

Natural fibres provide breathability, texture, and comfort, while blending them with regenerated or synthetic fibres enhances durability, recovery, and versatility. The goal is always to preserve the fabric’s natural hand feel while improving its performance and resilience.

Blends also allow us to incorporate recycled fibres, pairing them with stronger virgin fibres to restore balance and strength. Every composition is carefully tested to ensure the final garment moves effortlessly, feels opulent, and maintains its silhouette over time.

Common blends include wool and cashmere for refined warmth and softness, silk and cotton for lightness with a subtle sheen, cotton and cupro for a breathable yet smooth finish, and viscose with linen for fluid drape and natural texture. Each blend is intentionally chosen to elevate both comfort and craftsmanship.

Country/Region

Country/Region

PLANT-BASED FIBRES

PROTEIN-BASED FIBRES

REGENERATED FIBRES

BLENDING OF FIBRES

Good day, United Kingdom